Travel
application
ExpeditionX
"Your Perfect Travel Companion – Plan, Explore, and Enjoy Seamlessly!"
Better version of travel application which tries to solve issues in the existing applications.
Understanding user problems
Quantitative Research was conducted via survey in which 17 participants actively took part.
Qualitative Research was also conducted via one-on-one interviews, competitive analysis and guerrilla testing.
My observations are as follows:
No proper customer support.
Payment done but no booking.
Hotels charge extra amount even after payment is done.
Rooms image varies from real time experience.
People are not aware of dangerous places.
Lack of personalisation option in the apps.
Comparing prices is time taking process in mobiles.
Due to bad user interface customer paid extra
amount.
Pending refunds for infinite days.
Forced cancellation by property owner and cancellation charges are imposed on customer.
False in-app advertisements. (Hidden charges)
User persona
Ideation
Provide proper customer support.
Implement 24/7 live chat feature and give assist to users with any query.
FAQ sections for common questions.
AI powered chatbots can be introduced.
Provide multichannel support by solving customer query through mail, phone etc.
Generate tickets for each and every query.
Provide proactive support like anticipate the issues before customer face it and notify them.
Provide proper booking confirmation after successful payment.
Payment confirmation page.
Instant mail confirmation.
Give refund guarantee within 24 hours.
Clearly communicate the expected delay in time for processing payment.
Provide step-by-step progress indicator and automatic timeout if payment fails.
Digital receipt after booking accommodation and provide FAQ or Quick call option if hotel asks for extra charges.
Provide watermark option with date and time for latest uploaded accommodation images to build trust between customers.
Provide information to users about dangerous places.
Use of AI or public forum data to get information about the places.
Only verified people can join the forum.
Denote places with red mark while user is selecting a place to visit or booking accommodations.
Personalisation of trip should be one of the feature given to the user.
Travel questionnaire should be given to the user so that application can tailor the trip accordingly.
Travel companion matching should be one of the feature given to the user.
AI powered trips based on past search.
Local recommendations like hotels, restaurants, hidden areas etc should be given.
Wireframes
Competitive analysis
Mockups & Styleguides
Design decisions
Applied Heuristic principles like Fitt's Law, Aesthetics usability effect, Jacobs law.
Referred user reviews on Google Playstore of market leading travel applications.
Conducted user research with the users who travel the most and insights from competitive analysis.
Challenges
Diverse User Base
Conduct comprehensive user research to understand diverse personas.
Offer customizable features, such as trip preferences, language options, and local currency conversions.
Use inclusive design principles to ensure the app works for all user groups.
Complex Information Architecture
Prioritize content based on user needs and scenarios (e.g., booking vs. exploration).
Leverage card-based layouts and visual hierarchies to simplify navigation.
Building Trust & Security
Use secure payment gateways and highlight security measures.
Provide transparent cancellation and refund policies.
Handling Dynamic Data
Use clear notifications and alerts for critical updates (e.g., delays or price changes).
Implement predictive analytics to offer suggestions based on trends.
